Manchester United have officially unveiled their new Adidas home kit ahead of the forthcoming 2023/24 season.
The club made the announcement on their website on Tuesday.
Some of the club’s stars like Raphael Varane, Casemiro, Marcus Rashford and Jadon Sancho modeled the new home kit.
United’s new home shirt is made up of the same colour of the city’s iconic red rose and features a black collar.
The collar also features a dash of both red and white, giving it a slick and modernised look.
The Adidas logo features in white and the club crest rests on the red that makes up almost all of the shirt, unlike last season where it was inserted inside a shield on a red background. The new home shirt also features the TeamViewer sponsor emblazoned across the front of the shirt.
Unlike in previous years, though, the word ‘adidas’ has not been printed across the front of the shirt directly underneath the logo. The new logo made its debut on some kits during last year’s World Cup in Qatar.
The new shirt is an homage to Manchester and Salford, with a design featuring the Lancashire Rose and the iconic industrial revolution-era bridge over the River Irwell. The traditional red shirt, white shorts and black socks will be worn for the first time against Leeds in a pre-season friendly.
Meanwhile, the sleeve sponsor on the home shirt remains the same, after United entered into a multi-year partnership with DXC Technology last summer. It will appear on the sleeve of all of the club’s kits this season, including their away shirt and third shirt, both of which are yet to be released.
The new home shirt, which features a zig-zag pattern across the front of the shirt, on the shoulders and down the sleeves, has a modern look to it, compared to the retro feel last season’s home shirt had. The shield surrounding the club badge on their 2022/23 strips meant it was similar to the kit that was worn during the treble-winning 1998/99 campaign.
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