A prominent figure at Manchester City has revealed insights into the club’s remarkable financial success.

City’s remarkable achievements on the pitch have been matched by their equally impressive performance off it, with the club having now announced record revenues four years in a row.

Their biggest driver in recent times has been commercial revenue. In their latest set of accounts, City detailed a jaw-dropping £341m worth of income from sponsorship, merchandising and licensing alone.

While questions relating to the 115 charges levelled against the club will persist, no one disputes that what Man City have built away from the pitch is outstanding.

Now, City Football Group marketing chief Nuria Tarré has disclosed some of the secrets behind the reigning treble holders’ continued commercial success.

• READ MORE: Exclusive: What Man City have told West Ham star Lucas Paqueta’s agents ahead of the summer transfer window

How do Man City keep breaking financial records?

While City’s sporting performance has a huge bearing on their finances, the club have also built a global brand that is a money-making machine in its own right.

This brand has proved enormously attractive to sponsors – City have 38 in total, more than any other Premier League team. And this is largely thanks to their marketing team.

Speaking on the StreamTime podcast, Tarré explained that City Football Group inject “audacity, tenacity, authenticity and electricity” into everything they do.

“Building a network of 13 football clubs has never been done before. We had to look at it from a wide page and think about what it would take to achieve this.

“We looked at it as we would do any other industry. It’s about fan engagement and growing the different brands within the group. We were looking to attract the next generation of fans.

“We wanted to attract a young generation of fans, for whom fandom, in many markets, is more of a fluid concept. It wasn’t just about being their number one club but for whom we’d be one of their preferred clubs that they wanted to engage with.

“Football is about culture – music, games, lifestyle. We wanted to build a brand that was relevant in different geographies for football as a whole.

“Also, although we play 50 or 60 games per season, we want to create content that would engage fans every single day of the year.

“We were bold, brave, crazy enough to do something like the All or Nothing documentary during a season when we didn’t know what the outcome was going to be. Getting behind the scenes, showing how we operate and the personalities of the players was tremendously successful.

“Ever since, we have kept a group of content creators within out first-team football facilities to capture the content through the season. That is how we published the amazing content a few weeks ago on Netflix about the treble-winning season.”

How do City’s 115 charges play into this?

The achievements of Pep Guardiola‘s generational team cannot be disputed. But many have argued that their legacy is tarnished by the 115 charges the Premier League has brought against them.

The charges, which relate to alleged offences over a nine-year period, will be heard by an independent panel on a case-by-case basis.

Premier League CEO Richard Masters has confirmed that a date has been set for the blockbuster hearing but has not yet confirmed when that will be.

The charges themselves span a number of areas, with the biggest single source being the failure to provide accurate financial information between 2009-10 and 2017-18.

City raked in over £1billion in commercial revenue since that period, which would suggest that – whatever the case heard by the Premier League may bring – their operations in that department are sound.